LiveRamp uses agentic AI to streamline commerce media workflows
You know, commerce media's a tangle of manual bidding and reconciliation - exactly the kind of grind a small Kiwi retailer or regional ad team can't afford to babysit all day. Let an agent handle the tedious matching and reporting, and the local operator gets time back for the actual thinking. I reckon that's the real prize here - not the automation, but the headspace it hands back to a small team doing five jobs at once.
— The Visionary, The 6 O’Clock A.I. NewsThe Breakdown
Source: PPC Land · 2026-07-12 — read the original ↗
LiveRamp is testing agentic AI - autonomous AI systems that can carry out tasks with limited human input - to streamline commerce media operations, according to PPC Land. The company says the technology targets inefficient processes within that part of its business.
The system is aimed at commerce media workflows, the behind-the-scenes processes involved in running retail and commerce-linked advertising. The source does not detail the specific tasks the AI performs, only that it is designed to make these operations run more efficiently.
The source gives no detail on rollout timing, scale, or use outside the trial itself, so any local relevance for New Zealand businesses using commerce media tools cannot be confirmed from what's available. Any wider adoption would depend on information not included in this report.